Privacy & Cookie Policy

Who we are

This site is operated by APPLOAD Limited, trading as Syrup, a creative and media agency for food and drink brands. In this policy, "we", "us" and "our" refer to Syrup.

• Registered name: APPLOAD Limited (trading as Syrup)
• Address: Floor 2 Unity Place, 200 Grafton Street, Milton Keynes, MK9 1UP
• Contact: hello@madewithsyrup.com

We are the data controller for the personal data described in this policy.

The data we collect

We collect personal data when you choose to give it to us, and a limited amount automatically when you use the site.

• Contact form: your name, email address and the message you send us.
• The Kitchen booking form: your name, brand name, email address and any message you add.
• OOH Effectiveness Tool: the image you upload for scoring, and, if you choose to leave them, your name, email and brand. Uploaded images are processed to generate a score and are not used for any other purpose.
• Usage data: if you accept analytics cookies, information about how you use the site (such as pages viewed, device and browser type, and approximate location).

How we use your data

• To respond to your enquiry or booking and to provide the service you asked for.
• To understand how the site is used so we can improve it.
• To identify business interest in our services (see Lead Forensics below).
• To meet our legal and regulatory obligations.

Legal bases

We rely on the following legal bases under the UK GDPR: your consent (for analytics and marketing cookies, which you control through the cookie banner); the necessity to take steps at your request when you contact us; and our legitimate interests in running, securing and improving our business, where these are not overridden by your rights.

Cookies and analytics

Cookies are small files stored on your device. We do not load any non-essential cookies until you accept them using our cookie banner. You can change your choice at any time using the "Cookie settings" link in the footer.

• Google Analytics: if you accept, we use Google Analytics to understand how visitors use the site. It sets cookies and collects usage data; IP addresses are anonymised. See Google's privacy information for more.
• Lead Forensics: if you accept, we use Lead Forensics, which identifies the business or organisation associated with a visitor's IP address so we can understand which companies are interested in our services. It does not identify you personally by name.

If you decline, these tools are not loaded.

Who we share it with

We do not sell your personal data. We share it only with the service providers that help us run the site and our business, who act on our instructions, including:

• Netlify – website hosting and form submissions.
• Google – analytics (only with your consent).
• Lead Forensics – business-visitor identification (only with your consent).

Some of these providers may process data outside the UK. Where they do, appropriate safeguards (such as UK-approved transfer mechanisms) are in place.

How long we keep it

We keep enquiry and booking data for as long as needed to deal with your request and for a reasonable period afterwards for our records, then delete it. Analytics data is retained according to the settings in Google Analytics.

Your rights

Under UK data protection law you have the right to access your data, to have it corrected or deleted, to restrict or object to its processing, to data portability, and to withdraw consent at any time. To exercise any of these, email us at hello@madewithsyrup.com.

Complaints

If you have a concern about how we handle your data, please contact us first. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

Changes to this policy

We may update this policy from time to time. The "last updated" date at the top shows when it last changed.