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Paid media

Planning and buying that puts the work where your consumers actually are.

What it covers

We plan and buy media around how people actually shop for food, not around channel silos. From broadcast and out-of-home to paid social and retail media, we balance brand-building with performance, and use our purpose built technology to measure what's really working, so every pound of budget works as hard as it can.

  • Media strategy & planning
  • ATL - TV, OOH, radio/audio
  • Paid social & digital
  • Retail media
  • Creators & influencers
  • Reporting & effectiveness
Our approach to paid media

Appetite: advertising that proves itself

Insight and evidence led, with a transparent approach to media buying that brings all your data together, so you can see the impact on sales and on the brand.

Discover Appetite
Paid media in action

The work

Wingstop

A launch the country couldn't miss.

A fast-growing wings brand arriving in a new market with almost no awareness at home.

Nākd

Impossible to walk past.

A much-loved better-for-you snack competing for attention in a crowded fixture.

BEAR

Snacks worth running home for.

A characterful kids' snack that needed to feel as distinctive in market as it is on pack.

Peter's Yard

It all rests on a great cracker.

A premium cracker that needed to connect with consumers and earn its place on the cheeseboard.

Next step

Let's talk about your paid media

Tell us where your brand is right now and what you're aiming for, and we'll show you where we can help it grow.